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A high street bistro that really delivers…

Côte at Home shows how to do home delivery with flair – assuming dinner turns up… A Saturday night and my phone pings. It’s an email from a well-known courier company. Earlier that day they’d confirmed that my delivery from a high-street restaurant chain would arrive the next day. Now they were telling me it was cancelled: “Contact the sender directly for more information.” At 9.30pm on a Saturday night? Gosh, thanks. Last month, when I wrote about the enduring appeal of French food in Britain, I was emailed by a senior person from the high street bistro chain Côte. They had just launched their Côte at Home range, available nationwide. Would I like to try it?I turn down over 95% of the freebies offered to me. Partly this is because I am drenched in enough privilege as it is. Wet through, I am. Also, where would I put it all? Mostly, though, I decline such because I’d prefer to experience products as other customers would. I’ve never eaten in a branch of Côte, but many people have told me they rather like them: a fair price point, reliable food and good service. (Complaints in 2015 about the unfair use of tips to top up wages led to a change in policy.) Accordingly, I declined the offer of Côte at Home for free and instead booked it myself. Now, here I was very much experiencing the gorgeous life of a valued customer: it was a Saturday night, I’d spent £85, and my planned dinner for Sunday night had disappeared, along with the contents of this column. Continue reading…